TECHNICK

Does the world need another gadget site? Yes, say two of the gadget world’s biggest stars, who are launching gdgt.com today.

The site is the work of Peter Rojas, who helped build Gizmodo then Engadget, and Ryan Block, who took the torch from Rojas after he moved on. Gizmodo and Engadget are the best-known and most powerful of the new generation of gadget sites, which makes Rojas and Block revered by the gadget gang. That’s why we’ve been hearing about gdgt in dribs and drabs, for many many months.

But as well-known as Rojas and Block are, they’re still going to have to work hard to make a dent in the crowded field. In addition to the two blogs they created, the gadget spectrum includes everyone from staid players like CBS’ CNET (CBS);  to rumor sites for Apple (APPL) obsessives, like MacRumors; to sites for real obsessives, like the handful of people who still own Palm Treos. (And of course, there’s All Things Digital’s Walt Mossberg, who bestrides all of this like the colossus he is, and is also my boss. Hi, Walt!).

Rojas and Block argue that their site is different because it’s not going to driven by editors but by the site’s users, who will gather there to swap info, stories, rumors, opinions etc. In other words – Facebook for gadgets, though I gather they’d recoil if they heard that. The other pitch, though they won’t spell this out, either: Their site takes a bunch of features and content that you can find other places, and presents them in a better way.

There are a bunch of nifty features, like a gadget finder that lets you find products via specs instead of brands, and the site itself seems to be pretty slick. But it’s better if you look at it instead of having me describe it. And it won’t really hit its stride until actual users start using it. I look forward to hearing what Gdgt users have to say about my upcoming phone dilemna: iPhone 3GS, Palm Pre or Blackberry Tour?

But as much as Rojas and Block argue that this is a community site, it’s their names and rep that have people interested in the project. And that’s what has convinced investors to plow money into an ad-supported Web site in an era when the economy sucks and there are way too many ad-supported Web sites.

The duo won’t discuss funding, but I’m told that last fall they were discussing investments of up to $1 million, but ended up taking less than that via a group of VCs and angel investors. I don’t have a complete list of investors, but people familiar with the company tell me that New York-based incubator Betaworks has contributed, as has Mahalo’s Jason Calacanis.

Calacanis’ name will resonate with longtime followers the tech blog world: He was one of the founders of Weblogs Inc., which created Engadget as a rival to Gawker Media’s Gizmodo, and hired Rojas away from Gizmodo. Calacanis eventually sold Weblogs Inc. to Time Warner’s AOL (TWX) for a decent pile of cash, some of which I believe ended up in Rojas’ lap.

Click the image below to see a screenshot of what Gdgt’s home page ought to look like.